How Does Color Preference Change With Age

Science projection

Does Color Preference Change With Historic period?

Grade Level: 7th - ninth; Blazon: Behavioral Science

To decide whether the older population prefers darker, duller colors rather than brilliant and lush colors and vice versa for younger people.

Companies market to unlike age populations. Children's vesture, accessories, and decorations are nearly ever brightly-colored and fun while adult clothing is more often seen with more sophisticated colors. But is this only media advertising or is information technology really in the psychological preference of the person according to their age?

• Test subjects from two different historic period groups (as many equally you tin can go, go on the numbers equal):
  • Under 30
  • Over xxx
• Gradient/ Hue color charts for each color in your test
  • Example : http://www.florabundance.com/data.php/info_id/43
• Printer/ Computer
• Pen and paper for notes

1. Start, you must obtain various colour charts like the ane seen here with many variations of a color grouping: http://www.florabundance.com/information.php/info_id/43 . These should be printed out.
2. Next y'all demand to interview your exam discipline. Kickoff enquire them what is their favorite colour off the peak of their caput. (Almost will only say a very basic colour such as carmine or green, rather than scarlet or jade [variations of colors]).
3. After they have replied, inquire them to exist more specific in their choices. Is there a sure kind of the color that they prefer?
4. Prove them the color charts for the colors of the spectrum and instruct them to selection their favorite variation of each color on the chart.
5. Echo steps 2-4 for all of your test subjects.
6. Evaluate your findings based on the trends (if any).

Date Drove

Exam Subject # _________

Name _________

Age: _______

Favorite Colour? __________

Variation of Favorite Colour __________

Favorite Color(due south) on the chart __________

Terms/Concepts: Colour; Preference; Hue/Saturation

References:

http://world wide web.photopattern.com/075dmcolors.jpg

Berlin, B.  and Kay, P. , Basic Colour Terms: Their Universality and Evolution , Berkeley: Academy of California Press , 1969.

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